We won’t waste your time on this one, dear friend. Here are 6 easy marketing tips to help you increase your client list, fast!
1. Don’t Just Sell Benefits
Don’t just tell potential clients what they GAIN when they buy from you. Tell them what they LOSE if they do not buy it. Most people fear loss more than they desire to gain. Customers want what you have to offer so they can enjoy the benefits it provides. They will want it, even more, when you remind them of what they lose by not buying it.
2. Use Pleasant Surprises to Seal The Deal
An unpleasant surprise can kill a chance at a new client. But a pleasant surprise can help convert that client. For example, adding an unexpected bonus immediately before your potential client takes the last action to sign up will eliminate any last-minute hesitation.
3. Provide Fast Delivery – Even When You Can’t
The faster you can deliver the offer, the more sales you will get. If you cannot deliver all or part of your product or service immediately, add something to the purchase process that you CAN deliver immediately. It could be as simple as a series of helpful tips related to the offer sent via email or an ebook or small challenge to kick things off. Just make sure they have something straight away!
4. Make Buying From You Easier
Every non-essential action in the buying process is an opportunity for your next client to reverse their decision to pay. Look for ways you can make your buying process easier and faster for them. For example, if there are too many buttons to click or forms to fill out BEFORE the purchase, perhaps move the forms to AFTER the purchase or reduce the click time.
5. Improve Your Offers without Lowering Your Price
You don’t have to reduce your coaching package price to improve your offer and make it more enticing. Instead, simply load it up with bonuses. Make sure your bonuses have a high perceived value to your ideal client …even if they cost you little or nothing. Think ebooks, cheatsheets, guides, recipe books, meal plans, fitness plans.
6. Handle Customer Complaints Quickly
Handle customer complaints or issues quickly and with a positive attitude. Strive to preserve your relationship with the customer instead of your immediate profit from them. They will reward you with repeat sales and referrals instead of punishing you by telling everybody they know about their unhappy experience causing you to lose future clients.
A final word:
Each of these 6 manageable marketing tips gives you a proven low-cost marketing tactic many other wellness entrepreneurs have used to boost their sales and client list.
Integrate them into your business now and you’ll quickly start enjoying the same results too.