For a client converting website, your wellness website doesn’t need to be perfect, but when you strive for perfection within your business, it makes sense to have a website that represents your brand.
When you want a website that does just that, the purpose should be (as a business site) to draw, engage and convert as many visitors from your site into sales as you possibly can.
Engaging is when people who visit your website stay on a page, read your information, flick through your images, watch your videos and contact you: essentially absorb information from you. The aim of a website, in general, is to let visitors and clients know about what you can do for them, and how you can solve their problems.
In the business of wellness and health coaching, the importance of engaging with potential clients is the key to your success. When clients or potentials come to visit your site, you simply need to be able to let them know in the most engaging way possible that your product or service is exactly what they need.
Engaging content will do that.
So, what are the elements of a wellness website that will ensure it gets engagement from your visitors?
How do you make sure a solid percentage of your visitors convert to sales, and how do you grow that percentage?
These are all questions that can be answered but a lot of commitment is required to ensure your site runs as efficiently and effectively as possible.
Before we get into the nitty-gritty of what will convert your customers, there are specific things your site should have that many do not. Simple navigation, a great first impression – which means everything from a simple and effective design with easy to read copy, engaging images, and more. Your site should also have great content throughout. Don’t add all your great content to the landing page and let the others slide, consistency is key.
Mobile Friendly Site
It is important that your website is mobile device friendly. The tables have turned on how people view content online, with the scales tipping this year to over 50% of websites being visited on mobile devices, compared to 25%, 5 years ago. If your website is not compatible with mobile devices, you will lose visitors immediately.
Your goal is to be able to get new wellness customers from wherever they are, and how they wish to access your business. If they are on a tropical island in the middle of the Pacific Ocean, or at their office in the city, the accessibility should be as simple for them as possible.
One of the most common mistakes in this modern tech era is that businesses simply don’t adapt quickly enough to follow the way people evolve. Technology is changing at a rapid rate and having a site that can easily progress with technology will be the winner for you in the long run. Keeping it simple is the best way to achieve this.
Great Creative Content
An effective design for your website will engage your visitors in the first second that they open your page. First impressions are everything, and when it comes to online impressions, you have about one-thousandth of a second to make a mark on your potential clients.
If your website features outdated technology, chances are you won’t keep your site’s visitors long enough to truly engage with them. Your landing page should be filled with great content that they can interact with enough to make contact.
Each page should also be as easy to engage as your front page, and when you do this right, you will experience a little thing called conversion. The content needs to be able to hold their attention long enough to spark interest in what you have to offer for them.
Clear and Concise CTA Options (Call to Action)
Your site should feature clear and concise ways to contact you on every page. Call to Action buttons are a great way to do this, and there are hundreds of unique ways you can get customers to contact you with one touch.
Your CTAs should be well-placed, easy to read, and in contrast or true to the color scheme of the rest of your website, so it is easy to know that this is how they contact you. Having a few different options at the one CTA location can’t hurt either. Not everyone likes to make an instant phone call, and not everyone likes to email. Having both email and phone call CTAs is a great idea.
Having the option on your site for an instant message is an even better way to both get data and allow customers to contact you straight away with their questions. Instant message CTAs can be set up so that customers use their email address or phone number to ‘log in’ to make contact.
This is one of the simplest ways to convert leads into sales in the future. Even if the site visitor doesn’t convert immediately, there are always more opportunities for your sales guns to approach them once you have contact details.