Are there really ways you can get valuable exposure in your wellness based business without spending any money?
You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your ideal clients. And that last part is critical.
It is only valuable marketing if it is targeted at the people you have identified are most likely to buy what you have to offer.
1. Share Your Knowledge
If you have specialized knowledge or expertise related to your business, think of ways to share that knowledge. Consider writing a regular column for a website or publication that targets the same customers you target. Become a regular contributor to a magazine or radio or TV program.
2. Create Information Products
Package and distribute your knowledge in the form of an Ezine, Newsletter or regular updates. Build your contact list and distribute this valuable information on a regular basis. Use this as an opportunity to market your offerings and be sure to Include special offers or bonuses to subscribers who act by a certain date.
3. Offer Workshops and Do Presentations
Consider booking yourself for speaking engagements where you can provide valuable information in your niche area of expertise to groups of people. Make sure the groups are representative of the types of ideal clients you believe are most likely to benefit from your coaching services. This tactic serves several marketing purposes.
First, it gets you out in front of your audience. In marketing this is called “generating awareness” and it is the first step toward converting a client.
Second, it allows people the opportunity to get to know you. And with a service oriented business, where clients are buying “you” (that really is what they are buying when they purchase your services) it is crucial that they understand the services you provide and that they get to know you first.
People like working with people they like. Given the choice between hiring two people with the same skills and services, most people will choose the person they like the most or feel the best chemistry with.
Make sure to give attendees a special offer on your products or services at the end of your presentation. Give the offer a deadline to create urgency for them to take advantage of the offer on the spot.
4 Give Something Away
Find a way to give away samples of what you offer. This is, in a way, a taster of what they can get from you. Is there an association or group meeting or any other event locally (or even online) that is looking for donations to be given away as door prizes?
Why not donate a package of your services or products? You will gain exposure (a free advertisement) among the entire group when your package is either auctioned off, or announced and given away in front of everyone. You are also giving the person who wins the package the chance to sample what you do, at no risk! This is the perfect scene for word of mouth or referrals.
You could further leverage this marketing by offering the “winner” an incentive to refer others to you. The “winner” might also be a great person to provide feedback to you, or a testimonial regarding how they felt about your product or service, that you can use in future marketing.
A final word:
There are all kinds of ways to generate exposure for what you do without paying for advertising space digitally or physically. Yes, sometimes this does involve giving away what you offer sometimes, but I don’t consider that a hard “marketing” cost. I have found that the benefits always outweigh the cost of my time or my products.
The trick is to target well, or in other words, locate where your ideal client hangs out or what media they read or view, and then find creative ways to get yourself, your products or your services, in front of them in those places.