GREAT CONTENT IS THE KEY
to creating coaching business success
When it comes to marketing your coaching business, there are a few things you need to consider to ensure your efforts are worth both your time, and money.
Creating consistent content is the key to building authority. Having authority within your industry, and over your competitors, is the key to getting clients (and keeping them)!
It might not seem obvious and if you’re an old-hand, it might not seem necessary either. But the fact is, we are living in a digital age – and everything (EVERYTHING) is about websites and social media.
So, to succeed in business, you need great content – and to have great content, you need to follow some simple rules.
The First Rule Of Great Content
The first rule, of course, is to use content that makes people want to engage with your brand.
Using content you wouldn’t click on yourself is a mistake many people make. If you don’t create interesting content, you might as well not be doing anything at all.
The health and fitness industry it is no different to any other in terms of marketing, regardless of how specialised the content itself is. To gain momentum with the content you use on social media and in other digital (and even hard copy) marketing campaigns, you need to follow a few basic principles. By following these, you will have people engaging in your content, as well as clicking on it - driving customers to your website or social pages.
At the rate social media algorithms and technology changes, you need to be on top of your game when it comes to creating new content. If you aren’t on top, your branding and business will be left behind your competition.
How To Start?
The first thing to do is to check what your competitors are doing (what works for them) and improve on that with your own content.
As technology and search engines change, so do the strategies marketers use to engage their customers online. If you aren't staying on top of the newest trends in content marketing, your brand will be left behind: plain and simple.
It can be challenging staying in control of your content, but with the right guidance (and a great source of content) there is no reason for your brand to fall behind.
Just like a great eating plan, or an amazing workout routine, your content should increase your brand’s organic reach or brand health.
The health and fitness industry is one of the easiest to create great content: people relate easily to content that is motivating or inspirational. And this is certainly the industry for that.
To create something unique, new and engaging, you will first need to define your brand, what you are offering and focus on what your clients need from you. Remember, you are your brand!
Tailoring Your Content To Your Client Needs
The health and fitness industry has always relied on a great story to build brands.
A ‘failure to success’ story is the best way to connect with your audience, and although the method is well-used, there are still many undiscovered ways to use this form of content to showcase the successes of your clients.
The main thing you want to do with your content is to drive your clients to achieve healthy greatness. Offer advice to them, give them tips and motivate them to be amazing.
Social Media And Website Content
Your social media use should be guided by a solid strategy which builds brand awareness, aligns everything and everyone involved with your brand.
Your strategy should aim to guide clients to your business website based on the content you use.
Using short motivational videos are an excellent way to do this, although one of the simplest ways to do this is with great content on your branded blog. We have done-for-you blog posts that will help with this. Adding high-quality imagery to share on your social channels for drawing attention to your copy content is crucial, but once you have people clicking, you also need them to read, and keep reading.
The creative copy is as important (if not more important) as getting people to click on an image to get them where you want them to be. Once they have clicked to your site, your internal content should guide them through a series of engaging content to eventually end up in your direct sales channel. Whether that sales channel is via sending an email, making a telephone call or a direct physical sale on your site, it needs to be clear and concise, and simple for the user to engage with it.
When people really enjoy your content, they will no doubt share it, driving more and more business to your brand.
This is how organic growth works, but if the initial content you are sharing isn’t great, to begin with, it won’t drive them from Twitter or Facebook to your site, and organic growth simply won’t happen.
New creative content should be produced every week to ensure your brand grows beyond the algorithms of the internet, and you must create consistently new search engine optimization-worthy content to do this.
Coaches are seeing amazing success with Content Club - we provide you with a month of content in the form of blog posts, images, quotes, coaching tips and a mini coaching program. Not only will it save you time, you'll have content that gets you engagement, likes and love!
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